Case study - Empowering a UKI pharmaceutical company with digital and business analytics knowledge -
Unlocking a New Era of Efficiency and Innovation
Read how Philip partnered with the Digital and Business Analytics team in a leading UK pharmaceutical company to scope, design and implement an online knowledge hub to build capability and confidence in the UKI affiliate workforce………..
Background
In the wake of the COVID-19 pandemic, it became apparent that the pharmaceutical industry needed to evolve rapidly, embracing digital transformation and analytics as essential components of success. One leading UK pharmaceutical company, faced with the challenges of a rapidly changing landscape, recognized the need for a revolutionary approach to share digital knowledge effectively across the organisation.
Learning challenge
The company identified a pressing need to support their digital and business analytics strategy by providing accessible knowledge and guidance to their employees. This required an online portal, built on SharePoint, that would serve as a one-stop-shop for tools and guidance related to processes and channels. However, a critical hurdle remained: populating the portal with content within the allotted timeframe, all while engaging subject matter experts (SMEs) who juggled their responsibilities alongside this endeavour.
Approach
Philip embarked on the project, partnering with the SharePoint, Digital and Business Analytics teams. He used his research and critical thinking skills to scope requirements and collaboratively crafted a meticulous and robust online knowledge hub. What set Max Talent’s approach apart was a relentless focus on making the portal engaging and easily accessible. This approach recognized that time constraints in the business often hindered personal development for the UKI affiliate workforce, so Philip aimed to provide resources that could be utilized ‘just in time’ at the convenience of any one of its employees in the field.
In addition to the knowledge hub, Philip recruited and built a network of 'Digital Explorers' drawn from various business units. These individuals played a pivotal role in shaping the knowledge hub, conducting user acceptance testing, and providing invaluable feedback to the project team. Furthermore, they played a key role in cascading essential messages regarding the hub's launch, ensuring a smooth transition for all employees.
Results
The launch of the knowledge hub was nothing short of a resounding success. What began as a solution to a knowledge-sharing problem had evolved into a strategic driver for customer engagement across the affiliate. Moreover, it significantly elevated the profile of the Digital and Business Analytics strategy throughout the organisation.
Key Take-aways
Digital transformation is a necessity, even in traditional industries like pharmaceuticals.
Engagement and accessibility are critical factors in successful knowledge-sharing initiatives.
Collaborative efforts, involving cross-functional teams, can yield transformative results.
Empowering internal champions, like 'Digital Explorers,' can drive the adoption of new tools and strategies.
A well-executed digital strategy can have far-reaching implications, from enhancing customer engagement to transforming an organisation's culture.
To discover how Philip from Max Talent can help you and your team design, manage and implement a wide range of talent development tools and projects why not book a virtual coffee with me through this website or email philip@maxtalent.co.uk?
